CELH

Trash-Goddess

Since the bull market seems back in full force and investors are feeling safe rotating into consumer sectors again, I think Monday I'm going to grab some CELH calls dated toward the end of may so it captures their next earnings. A few 75s, a few 80s, a few 85s. If it goes well sell half the position before earnings. They are really ramping up their marketing and the teenagers I work with at the Wendy's love the stuff. Feel like they were oversold a bit because a growth consumer stock wouldn't have done well in the BEAR APOCALYPSE.

cutiesarustimes2

Jim Cramer was just asked about Palantir $PLTR and Celsius $CELH: - Palantir: "I like Palantir." - Celsius: "I’m liking Celsius." 👀

tomato119

Alright guys, stonks were back on the menu today. The DKNGS and ONONS and the CVNAs of the world. You guys should have informed me yesterday. It's funny because I thought the inflation report came in hot. Market is rigged. I don't know how many times I gotta say it. They zig when you zag. I had a feeling CAVA was going to rip, as I had been mentioning all week. Just had no dry powder left. I got destroyed on KNSL. Had no choice but to avg down. Only thing Id buy right now off the top of my head is META. CELH will probably join the +10% gain party here anytime soon. But META should be guaranteed money. Bought a ton at open yesterday, but not enough.

AP9384629344432

Also shows how susceptible people are to good marketing. CELH is like taking a Gatorade or any other flavored water drink, adding 200 mg of caffeine, throwing in a multivitamin, and suddenly everyone is buying it like it's magic elixir.

AP9384629344432

$CELH is now at a 65x forward P/E, and 46x 2025 estimates. For context, last earnings report this company reported 98% revenue growth. Analyst estimates are for growth just above 40% the next 2 years--which I think it will beat. The company has a net income margin of 17%, which you can compare to Monster Energy's 22%. I expect margins to rise over time thanks to economies of scale and their business models being so similar. Monster Energy grows revenue in the low teens and has a forward valuation of 29x. AI company Tesla (also known for selling cars) has a 75x forward P/E and 47x 2025 estimates. It just posted a net income margin of about 6-8% depending on GAAP vs non-GAAP. Estimates are for 2% growth this year and 22% growth in 2024 (those estimates will come down). I know it makes zero sense to compare an auto company with an energy drink company, but I find it amazing a company with better margins, enormous growth has a cheaper valuation than a company that gets 81% of its revenue from a stagnant, low margin, capex intensive business. CELH has barely any capex because it relies on distributors / co-packers to do the dirty work. On a side note, I just found out [this is what Celsius' can labeling used to look like](https://i.imgur.com/4A9qg58.png). Management did a great job in cleaning up the brand. That older version looks like some garbage drink being marketed by Alex Jones for its impact on male vitality. Now it looks high status drink for fit young adults.

nzholtok

I’m such a boomer why did I buy calls in CELH

48629195

$CELH moon

AluminiumCaffeine

I owned CELH at $50 average and traded out post last Q, might jump back insoon

yungsavage14

Yup, they need to beat estimates for sure. Have you looked into CELH or ELF, I’m big on those as well. Obviously different industries

nitroweb87

!banbet CELH 80 8d

nitroweb87

$CELH wants to send. if we are green tomorrow, calls print bigly

Spins13

Maybe ELF and CELH. Valuations are expensive so I’m not in but if they do as well as those you have cited would be good buys. Don’t discount big dogs like NFLX, META, AMZN, … which could still produce EPS growth of 20% a year for a while

yungsavage14

Well NOW is down 4% AH, that’s why we go CELH ;)

tall_giraffe3232

“Trust me bro” nah Fr I don’t doubt that CELH blows earnings out of the water, just a gut feeling though

yungsavage14

Calls on CELH. They’re going to murder earnings in a couple weeks

msaleem

On the PEP they made positive comments about the partnership with CELH. Could be a contributing factor. 

xRy951

Anyone buying CELH at this price?

Crazyvikng

CELH 

456M

Any reason why CELH was up 8% in pre-market?

msaleem

Positive comments about the CELH partnership on the call.

nitroweb87

!banbet $CELH $80 1w

48629195

$CELH moon.

dvdmovie1

https://twitter.com/JerryCap/status/1750255155671449732/photo/1 Chart: CELH taking share from SBUX and other products. Honestly, it's amazing to me that more fuss hasn't been made about how much sugar is in some Starbucks drinks - 75% of their drinks are cold now, a lot of them probably fraps or some other sugary offering. CELH appeals to a wider audience/more occasions than the category previously did imo, and w/added vitamins and no sugar, CELH taking caffeine share away from SBUX.

scroto_gaggins

Anyone else been buying the CELH dip? It dropped >20% in the past month and seems like a good buying opportunity

BIGPOTHEAD

CELH 5/10 90C finna print HARD 

nitroweb87

CELH calls no brainer. Earnings May 10. ran up massively before Feb earnings call, bouncing off prior resistance, VIX falling, let's ride

48629195

$CELH moon

Worried_Quarter469

CELH NVDA has too much attention = support

hubmash

CELH will moon. Don’t ask why. That 30% drop was bullshit.

vikingpower89

I had profitable CELH calls that went south VERY quickly one morning after I chose to hold them a bit longer. If you're happy with your profit...sell them and live to trade another day.

The_Hindu_Hammer

SE saving my account today. CELH seems like a screaming buy right now. The stock dropped 30% on no news. This is like being able to buy the stock pre-earnings with all the information from the last earnings call that pointed to insane growth and potential runway for more.

la-abeille

CELH going up soon??

CanYouPleaseChill

No. The momentum factor was very overbought (like, ridiculously overbought) and is now finally reversing. It's not just tech, but also things like $CELH and $ELF. Vanguard Growth (VUG) was down 2.26% today whereas Vanguard Value (VTV) was up 0.74%. I wouldn't want to be long US large cap growth at current valuations. So many cheaper things to buy with rates where they are now.

dothatshit--

That's funny. I also picked up CELH today.

The_Hindu_Hammer

I just executed a sizable order of CELH. They had a great earnings call, good financials, just starting to expand internationally. The only downside was their rich valuation after the price popped post earnings. The current price is what they were at the day before the earnings call. I'm liking the asymmetrical risk of this play right now.

The_Hindu_Hammer

I'm glad I sold out of most of my AMD position around $200. Got a few comments that it was a horrible idea. Now looking at CELH. I have a limit order at $68.50... it would have hit overnight but now I'm waiting.

AP9384629344432

I have been DCAing into CELH since January of this year (my cost basis has climbed from about 52 since then to 63). [I looked back to one of my comments / DCFs for it back in mid February](https://www.reddit.com/r/stocks/comments/1auk8nf/rstocks_daily_discussion_monday_feb_19_2024/kr6cut1/), and I pointed out the forward P/E at the time was 84. The stock price at the time was about $64. Today the forward P/E is 65, and stock is about $70. Like I predicted in my [CELH post here](https://www.reddit.com/r/stocks/comments/1be8jis/the_fundamental_case_for_celh_there_is_value_in/) a month ago, the company will grow into its valuation with ease. (The forward P/E was in the hundreds for much of pre-2024). --- The Aussie met coal indices are on fire lately. I'm seeing 280s for a few months ahead. Shoulder season isn't over yet so we could see more weakness but it is a really good sign that met coal is already recovering and testing the $300 level... Coal companies are typically strategic with how they lock in prices. When prices fall, they might hold back, and when prices rise, they snag those longer term contracts. Very exciting for HCC.

ProblemOk4641

Someone do one of those DD thingys and confirm to me why CELH is a definite buy at $70. They will smash q1 earnings in May

GhostlyGrin

Same here mostly, so I am no pro. However, I just do not think there is any other way you can currently spin the situation that CELH is currently in. After going through things that constitute "fundamentals" of the company and reading about their plans and knowing already what is in progress, there really is nothing else at play. It isn't like some companies and their stocks where the plethora of factors at play seem larger than life and impossible to get a grasp on.

GhostlyGrin

It's just random market sentiment that is not specific to CELH. Many things were hurting Monday. You're right, there literally hasn't been any good or bad news since the last release of any news, which were good things. I think the nice thing about stocks that are based on something simpler like a drink is that you really can get a better understanding of what might be making it move because there are less factors to consider for such a good. Genuinely nothing seems wrong with this company last I checked (to the best of my abilities). It's just chilling out a bit right now until some more good news and earnings. I guess some people feel that no news is actually bad news. It almost going over $100 is just one of those arbitrary thresholds that will always make people act up. Some people are just straight up taking profits not because they think its suddenly over and some are selling worried because they and the market as a whole is a bit shaken up right now.

newintown11

Im buying more CELH. Still growing and growth trajectory hasnt changed. I expect it to be back above 90 in a month or 2. It has earnings likely 2nd week of May so I think there will be a good run up

tomato119

Sunday night I wrote this but didn't bother posting: The big brain move is to buy calls. You think you're smart and you timed the bottom. Therefore the market will dump on Monday. Inverse your first move. I have seen this movie too many times. We are in a trend reversal. A lot of us will continue to fight the trend and buy the never ending dip on meme stocks. I got clapped on my Fri CELH purchase. Wish I had just stuck with SBUX. But sometimes the big brain takes over. The CELH move was the big brain move. I need to learn to inverse the big brain more.

The_Hindu_Hammer

I’m considering CELH <$75 tomorrow and will buy bigger <$70

AP9384629344432

Bought a touch more BTU + HCC today, along with usual VXUS + a little CELH / DAKT. Last week I had bought all the indices + Small cap value + mixture of XOM/BTU/CROX/CELH/UI. You can look up what BTU did in 2022--it's my hedge against geopolitics / energy trade. If the macro funds decide they all want to go long energy at the same time, you could see a pretty crazy thermal coal rally imo, divorced from fundamentals. Any disruption to usual natural gas flows around the world (e.g., LNG being redirected away from Asia to Europe or vice-versa) could see a rush to stock up on thermal coal.

ChikkuAndT

CRWD has been on my watchlist.. CELH I think is way overpriced.

datcommentator

That’s a pretty good list of companies IMO, although I am not familiar with STT. I suggest considering a cyber security pick and an emerging market pick. CRWD is best company in the cyber security sector IMO but it is pretty expensive to maybe wait for a dip. MELI is the Amazon of Latin America and they offer fintech services. NU is a fintech company that is expanding Latin Americans’ access to credit and other financial services. CRWD, MELI, and NU are volatile so they requires some tolerance there. CELH is a fast-growing energy drink company that recently expanded to Canada and is eyeing Europe next. It’s also volatile and a bit expensive, but the grow is outstanding.

tomato119

We don't know what next week holds, and if the dip will keep dipping. But I went ahead and bought a TONof SBUX and CELH hoping for a swing trade. Wish I had some more cheddar for UNH. I didn't trust myself with Apple and let myself get spooked by the doom here. Could have been a very sweet swing trade. With these megacaps, a lot of times you don't need to know anything about investing, you just buy low and sell high. I missed a huge bullet trying to swing trade LULU 2 weeks ago. So glad I didn't hold. Sometimes you have to step back and see what you are actually buying. You can't try to be a big brain. The stock market is very basic and fundamentals matter. No need to invest in sh\*t stonks or pandemic-money stocks.

vikingpower89

Buying CELH calls before next earnings.

breakyourteethnow

See so much mention of CELH, is this a drink ppl will keep buying or just novelty and something you try once and never again? I'm in Vita-Coco, think the weight loss craze and focus on health is seeing Coconut water sales grow each year. Vita-Coco does 30k sales a month on Amazon, CELH does 90k, neither are in Costco. Coco only has 1.5b market cap while CELH is 19b too big imo

dvdmovie1

TMDX if there's a moderate pullback after the run it's had recently. CELH I think could still do well in the years ahead. NXT is okay after the pullback lately. BLDR after the recent pullback and moreso if it manages to get a bit lower. WSC in the low $40's. BRBR in the mid $50's. I dunno, I tend to be someone who tries to have a bench of ideas ready to go and while there are some ideas, there's nothing that thrilling.

Ok_Concept_8806

I'm holding a lot of PLTR, SOFI, PLTR, CELH, GEO, TMC, and RIG. I DCA into them bi-weekly regardless of the price. TMC and RIG are smaller positions since that's more of a speculative play (deep sea mining/drilling).

NeonDr33mer

PLTR and CELH Also have small positions in RKLB and PL (in short, I believe in the future prospects of space and earth observation industries). In biotech, IOVA is on my watchlist, as their TIL cancer therapy recently got an approval.

Almost_a_Noob

That’s one of my top 3’s. It’s less than 1/10th the size of crwd yet $S has a really good product too from what I’ve read. Cybersecurity will continue to grow alot for the next 10+ years I also like ZS CELH SNOW SOFI MELI

CallsOrPutsYES

Honestly if i could go back in time I should’ve just bought MSTR, NVDA, SMCI, CELH. I wouldnt be here if I did

msaleem

I will add CAVA was up 5.66%. CELH ended basically flat.

AP9384629344432

Ugly day. Notice that CELH is quite robust today despite the rate hikes. [Interesting thread](https://twitter.com/elasticretreat/status/1777303981489856713) about NVDA and how the need for fund managers to hedge their massively long momentum bias will lead to a squeeze on anti-momentum semis of lower quality. [Good thread on China accelerating](https://twitter.com/shehzadhqazi/status/1777828275407950244). And a [thread from the Koala on HCC](https://twitter.com/YellowLabLife/status/1777796124536885318). Make sure you follow the koala if you're into coal. I pointed this out on the last big red day, but once again AMD is getting hit hard while NVDA is green. Suggests AMD is seen as far more overvalued than NVDA and more at risk to higher 4 longer. (Not saying that's true or not) --- I bought a lot the past 2 days. Today I bought $500 of my Target Retirement Date Fund, $200 into VXUS, 1 share of XOM if the geopolitical rumors about Iran + Israel are correct, 3 shares of AVDV, 2 shares of AVUV. Yesterday I had bought 1 share each of SBUX + UI and again 3 shares of AVDV, 2 shares of AVUV. I'll have more to say on UI later but been reading some interesting points regarding their surveillance business (Unifi protect) and some tailwinds from bans on Chinese software.

gtbeam3r

CELH is carrying my portfolio

dvdmovie1

I like LLY moderately more (and VKTX) but I think NVO is a decent place to start a position here and add if it goes lower. I've owned all three for a while. CELH is something that I think continues to do well and doesn't have a negative impact from GLP-1. A less talked about consumer packaged goods name that may continue to do well that benefits from GLP-1 is BRBR - people taking GLP-1's need protein and protein shakes are a common topic on r/ozempic.

MaxDragonMan

Thoughts on Novo Nordisk (NVO) at this price? Lowest in a month, and I love the potential of the GLP-1 weight-loss technology. In my own life I know two people on Ozempic, and wouldn't be surprised if almost everyone I know has at least one family member on it now. The potentials of an orally consumable pill form I think are *huge*, and if they can get limit the side-effects at the same time I think they're going to see some nice gains there. They've got competition from LLY and potentially VKTX, but I'd argue NVO has gotten name-brand recognition of 'Ozempic' for life, and I can definitely see people calling competitor's products 'Ozempic' out of habit. I've seen it suggested that CELH (Celsius Holdings Inc.) would actually rise as people took GLP-1 based drugs as people are looking for energy but aren't replacing those calories with food. That's an interesting possibility as well, but I'm not sure if I like CELH at this price. (Though I do think that it's popping up more and more in stores near me, so maybe I should just pick some up.)

KalmKritic

CELH is a long term hold for me. Not too much but love the drink and bars.

Efficient-Till-3766

CELH 68 this week. Lambo time bois

Efficient-Till-3766

CELH $68 this week

GlassFirefighter5430

Thanks, one more thing! So if your just playing these for IV and don’t care about being ITM than does it matter buying calls or puts? On your chart you have some stocks on calls and puts like CELH does it matter if you do a call or a put when playing IV?

intraalpha

So this is more of a trade entry idea “menu” rather than an attempt to plan an exit trade. That being said, yes personally I would play the rise in IV and likely sell before earnings. If CELH doesn’t move more (delta) than the rise in IV (Vega) then yes you could make money even if the underlying doesn’t move in your favor

GlassFirefighter5430

When do you know when to close out of these? Since your not waiting for ER do you buy relatively far from ER and wait till right before ER because the IV is through the roof around then? If so than what’s the risk to that I’m trying to understand how to play IV and HV, so if I bought CELH puts right now and waited till early may regardless of the price of CELH as long as it dosent move too much than my puts will be worth more because we are closer to ER? Is that right

wearahat03

They already released their earnings outlook for 2024. They are in the same boat as NVDA, CELH, LLY and SMCI. Big winners of yesterday and growth is already priced into of their stocks. Interesting commentary on the stock would be whether they will beat their outlook and why. VRT provided outlook of revenue 9-11% higher and 24% higher EPS for 2024. It's public knowledge they will grow. Companies can even beat their estimates, but the stock goes down because the market predicted a beat.

Desmater

Could be that Pepsi isn't as strong distributor in Europe/those countries. Pepsi had a little fight with a France grocery chain, which just got resolved. CELH could have gotten a better deal with them vs Pepsi. Helping the margins of the company. I am long CELH and PEP.

Kilsner

here’s hoping CGC and CELH bulls unload their bags next week 🐂💨

msaleem

If Monster can turn Shrek piss into a multibillion dollar business why not CELH 🤷🏽‍♂️

VENhodl

Glad to see CELH being appreciated here, if not for simply having a very impressive team who can sell a shitty energy drink. Ridiculously good branding and marketing.

SnooDingos3776

Unrealllll. My 81c on CELH that I ditched this morning is 4.00. Sold at .25. Fuck meeee. At least I got into AMZN calls.

titolavar

CELH is a machine

__Shadowman__

Dammit missed up on 2 huge CELH pumps 2 days in a row, would've made 10 baggers off the weeklies I thought about buying Monday

SnooDingos3776

My fucking CELH 81c is now 2.3. Sold at .25 this morning. Hate myself

SnooDingos3776

Of course I sold my CELH 81c for .25 and now they’re 1.45

AP9384629344432

- Wow META is flying. Now +210% on my position. I can't believe you can get so much alpha on one of the biggest companies on the planet. - [NVDA H100 customers](https://i.imgur.com/YmQW7tw.jpeg). Wondering if we really see the impact of this capex on META earnings next year. - Just had my first CELH. First impression, the taste wasn't *great* but it wasn't awful. I will therefore be holding onto my shares. It's like a carbonated Gatorade. I prefer my SBUX coffee (I grind and brew the beans myself)... - [I thought this was a nice visual of TSLA](https://i.imgur.com/j8ppYhM.jpeg) vs. other automakers. - AtlantaNow GDP Fed: Latest estimate: 2.5 percent -- April 04, 2024 - [European banks are cheap](https://i.imgur.com/NsTD1ID.png) (Not that I'm buying them) - [Really liking this market breadth](https://i.imgur.com/qF74zvP.png). You're starting to see ex-US pick up steam even. Really thrilled with how small cap value is finally doing. Now keeping up with the S&P 500 while being historically cheaper than usual while the S&P 500 is more expensive than usual. More room for multiple and earnings expansion. But really depending on rate cuts I think, more so than SPY.

professor_chao5

I’ll lay off the CELH calls. Looks like it’s already gaped your bumhole

__Shadowman__

Ughhh I was so close to buying CELH calls yesterday, already up over 5% today

BusGuilty6447

CELH calls for earnings? It has been trending downwards because of the demotion by some regard who is like -18% on his recommendation.

solidsneeze

CELH, u ded?

_RAPTORMAN_

Don’t know if u wanna go balls deep or only dick deep in CELH here

Jawshasaur

CELH 🚀

Foreign_Reindeer_402

Gonna bag hold my CELH and AAPL calls till they expire. I’m mad at whichever one of you fucktards told me to buy these

AP9384629344432

[All my 2024 predictions are here](https://www.reddit.com/r/stocks/comments/18xgbhu/rstocks_daily_discussion_wednesday_jan_03_2024/kg6vrx8/). Though I think I was a bit too gloomy on oil. TLDR: > Short: AAPL (-15%); PSCE (-10%); MPW (-20%); TSLA (-20%); VALE (-5% as iron ore rally breaks down); US natural gas producers. > Top 5 Picks, say equal weighted: CELH + CROX + DAKT + ENPH + UI. (I don't hold CELH/ENPH, but may in near future)

IIIStealthlll

Ah yes, CELH with the wet fart trading pattern. 

Burney1

im holding some CELH so i hope youre right. And yes their shit bounces a lot. It's just...when

nitroweb87

bought some CELH calls today. they say buy dips in a bull market, idk

Desmater

I own both. KO has strong beverage line up. Coke, Minute Maid, distribution deal with MNST Monster. PEP has snacks with Frito Lay and Quaker foods for their food. Strong beverages with Pepsi, Mountain Dew, etc. Also a distribution deal with CELH Celsius.

HunterandtheHunted1

My eyes again are on VRT, LLY, AVGO, MU, COST, CRWD, CDNS, Synopsis, ELF, sold many of these at a great profit to fund other retirement accounts.Own CELH, ABT, Dell besides Mag 7.

AP9384629344432

## Breadth The S&P 500 is up 10.8% YTD. The Equal weight S&P 500 is up 7.4%. If you look at the [performance by component](https://www.slickcharts.com/sp500/performance), 75 stocks have returns greater than 20%, ignoring dividends. 133 stocks have negative returns, but only 27 have a loss greater than 10% (again price return only). Notable losers (to me) include Apple, Tesla, Adobe, Intel, Nike, Boeing. [Here is a heatmap of S&P 500 YTD returns](https://i.imgur.com/ZfilPwK.png). Looks fairly broad based to me, at least within the S&P 500. Even the Russell is on a decent trend upwards from its October 27th trough. Similarly VXUS. Does anyone have any vague comments with no elaboration about the market volume, worded in a way to insinuate reasons one should be uneasy and in fear? For example, I just noticed the market volume was 0 today. I guess buyers aren't interested. Perhaps that has some implications. ## On Coal Just want to point out that the fundamentals for met coal are currently deteriorating (seasonal but still, it's always a vicious correction), so if you are a short-term investor, equities could still fall by a lot. It wouldn't surprise me to see a large correction in HCC / AMR for instance. Shoulder season will last for 2 more months, and then prices should firm up again. My bull case for HCC was from the beginning and still is a 2026 story, or more accurately a 2026 story that gets priced in during 2025. Anything earlier is a bonus. So if you're buying now, please be aware of this so you don't experience a *Pikachu shocked face* moment. ## Other Stock Commentary - Third party data (Nielson) shows CELH sales volume in the US this past month are still rising at a 75% clip YoY. Monster is showing a decline in volume. Note that they just announced their expansion to Australia/New Zealand. In other news, I purchased my first CELH and planning to try it in the next week to see if the hype is real. - Atlanta GDP Fed's latest update is 2.3% for Q1. We are less than 1 month from the first Q1 numbers (April 25th).

hoodrichkinda

!banbet CELH 100.00 7w

CanYouPleaseChill

A stock doesn’t know you own it. So if holding winners and selling losers is what you recommend, then your advice is equivalent of saying: buy the best performing stocks. After all, they are winners for someone else. You’d currently end up with a portfolio of expensive stocks like NVDA, CELH, LLY, CMG, and COST. Does this strategy have anything to do with investing? No. Investing is about buying and selling on the basis of price vs. value. Suppose I made a lot of money on COST. Selling because it’s now very expensive with a P/E of almost 50 to allocate into something far cheaper makes much more sense than continuing to hold because it’s a “winner”.

WiseDetective9617

What the f happened to CELH. It was supposed to be always green

Graefmf

!p CELH

Spectacl323

CELH!!!!!!

solidsneeze

CELH needs to order something from HIMS

Spectacl323

All in 0dte NVDA calls and CELH calls. JPOW take the wheel

Spectacl323

CELH 0dte or am I dumb

yungsavage14

CELH calls

yungsavage14

Tru tru true. In other words, if CELH gets bought out we got a 🚀 on our hands?